Revenue options like affiliate marketing, a user subscription model, native advertising, or sponsored content are available to most publishers.īoth native advertising and sponsored content have grown in use in recent years, and they offer publishers a way to create new content and make money without having to worry about ads. Identifying other streams of income is a good way to ease the pressure you may be feeling from ad blockers.
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AdBlock Plus allows publishers to apply for whitelisting, but others may not.įinally, publishers can look into diversifying revenue. To do that, you’ll need to adhere to their acceptable practices, but your ads will have a better chance of being seen. This pay-to-play strategy shouldn’t be that surprising, considering it shows up elsewhere in the online world, especially social media.Īnother step you can take is to get your website whitelisted with ad blockers. The first step publishers can take is to pay the ad blockers to let their ads through. The good news is that there are steps you can take to handle this spreading technology. It’s no secret that publishers are losing money thanks to ad blockers, but all is not lost. In-app blockers, like AdBlock or AdShaker, block ad in apps by configuring the device-wide VPN or an HTTP proxy. ISP ad blockers, like Digicel and Shine, prevent third party ads in an ISP network before they reach their users’ phones. However, there are also ISP ad blockers and in-app ad blockers. UC Browser was the most popular browser ad blocker for mobile. The most popular type of mobile ad blocker is the browser. According to PageFair, at least 309 million people are blocking ads on smartphones, and there are 50 percent more mobile ad blockers than desktop ad blockers. In addition to using ad blockers on their computers, many users are opting to use ad blockers on their mobile phones as well. It can essentially block any ad that complies with regulations and has the potential to be the best adblocker possible. This method is better able to recognize and block ads because it looks for clues the same way a human would to recognize ads. Users do have the option to disable ad blocking from their browser’s settings. UC Browser also automatically rearranges the elements on a webpage to replace the missing ads. It works by detecting ads and preventing them from loading on a page. Most of its users are in China, but UC Browser is popular worldwide with those who are tired of dealing with ads.
This browser-type adblocker has about 400 million users. UC Browser is by far the most popular adblocker available.
The normal licensing fee for these organizations is 30 percent of the additional revenue created by whitelisting ads. An organization qualifies as “large” when it gains more than 10 million additional ad impressions per month. The good news is that AdBlock Plus does allow advertisers and publishers to be whitelisted, meaning that those publishers have agreed to abide by user-generated criteria regarding ad practices.ĪdBlock Plus only requires large publishers to pay them a share of the revenue they generate from their ads. By default, non intrusive ads aren’t blocked. AdBlock Plus blocks all major intrusive ad formats, including banners, pop-ups, tracking, and even malware. With about 100 million active users, AdBlock Plus is the second most popular adblocker available. AdBlock PlusĪdBlock Plus works with most major browsers, including Chrome, Firefox, Internet Explorer, Maxthon, Opera, Safari, and Yandex. Some of the more popular extension ad blockers available today are AdBlock Plus, AdBlock and Adguard. These ad blockers work with a user’s existing browser to block ad content coming from known ad servers. Extension ad blockers are by far the most popular, and for good reason. There are two main types of ad blockers: extensions and browsers. With ad blockers becoming ever more popular, it’s time for publishers to brush up on what, exactly, they’re up against. PageFair confirms that development in its 2017 Adblock Report, stating that 615 million devices now use ad blockers, and 11 percent of the global internet population is blocking ads on the web.
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